An exclusive report is a piece of news that hasn’t been shared with other media outlets. It’s a great way to generate buzz and build visibility for your project or brand. It can also help forge strong relationships with journalists and other media contacts. However, it’s important to understand what makes a story an “exclusive” before pitching it to the press.
A good rule of thumb is that a piece must be truly unique for it to be an exclusive. This means it must be something that no other media outlet has information on — whether it’s data from an interview or public records. It must be of high interest to the audience of the media outlet you are targeting. It should also be a story that can’t be published elsewhere for a certain amount of time, which is known as an embargo.
Finally, it’s important to remember that an exclusive doesn’t mean a piece of news is guaranteed to be read or covered by the media. While exclusives can flatter a reporter or pique their curiosity, it’s still up to the journalist to decide what will resonate and connect with readers.
Overall, offering an exclusive report to the press requires a lot of thought and preparation. By focusing on what’s truly unique and ensuring that the news is relevant to the target media outlet, you can create a successful, mutually beneficial relationship. Just make sure to avoid overstating the exclusivity of your news — labeling every pitch as an exclusive will only mislead and irritate journalists.