Editorial is the name given to articles in newspapers and magazines that contain opinions, especially on controversial topics. Typically, editorials are written by the publication’s editorial staff or are solicited by editors. An editorial can be categorized as one of four types:
Opinion articles can be a powerful tool for conveying your ideas to the media and the public. Whether you’re advocating that your state protect its environment, the White House change foreign policy or parents choose healthier foods for their children, well-argued opinions will engage readers and help to shape debates and policies.
Write with a personal voice. Don’t be afraid to be controversial, but do so in a manner that respects your readers and the op-ed page’s editorial guidelines.
Include a call to action. Be sure to include an argument that asks the reader to do something, think a certain way or feel a particular emotion as a result of reading your article. For example, if you are writing about a medical issue, urge the reader to contact their doctor or senator for more information about how to take care of themselves.
Keep up with the news and jump on opportunities to write an op-ed. Editors will appreciate your sensitivity to the current event or issue. For example, if you are writing an editorial about the COVID-19 pandemic, stay on top of new developments and be ready to update your piece as you learn more. This shows your readers that you have your finger on the pulse and can provide them with the information they need quickly.