An editorial is an opinion piece that takes a stand on a particular topic, often with the intention of changing the public’s belief about a subject. Editorials can also encourage people to critically analyze issues and, more frequently than not, suggest a particular course of action. Writing an editorial can be challenging, but with a clear purpose and well-researched material, it can be an effective way to communicate ideas and opinions.
To write an editorial that engages readers, choose a topic that has the potential to spark debate and stir up strong feelings. Then, find facts and quotes from credible sources that help support your position. Avoid using emotional language or biased data in your piece, and ensure you present all sides of the argument to give your audience a full picture of the issue.
Editorials that are successful tend to be timely, relevant, and compelling. They are balanced in their analysis of events and perspectives, and they are resonant without being shrill. They provoke thinking and scientific discourse, or they make you feel ennobled and charged to do something meaningful.
A thoughtful strategy for creating editorial content can set you up for long-term success, whether you’re a student or a veteran writer. Take the time to create a plan that considers your content goals and type, when it will be created, how it will be distributed, and how you will measure its success. If you’re working with a team, be sure to include other departments in the brainstorming process, as they may have fresh insights that can help inform your editorial plan.