A news alert is an immediate notification sent out to inform audiences about significant and urgent events as they occur. These alerts are typically disseminated across a variety of platforms such as TV, radio and websites to ensure maximum impact and reach. They are often accompanied by live updates and can be accessed via smartphone apps or push notifications. Breaking news alerts should always include key details and a timeline of events to help keep audiences informed. They should also prioritize verified information over sensationalism and take into account the emotional weight of tragic events.
Media alerts (also known as media advisories) are one-page announcements about upcoming events intended specially for journalists. They aim to convince reporters that the event is a genuine news story worthy of coverage.
Messages should be brief, clear and concise. Avoid jargon and technical terms where possible and provide background information if necessary. Stick to AP style, the standard in most journalism, to ensure consistency and credibility. Include a compelling headline that grabs attention and holds it, as well as an explanation of why the event is newsworthy. Be sure to include contact information for someone from your organization who can be reached for follow-up questions or interviews.
Setting up alerts in Google can be an effective way to monitor media coverage about your company or brand. This free service will notify you when new results appear online that contain the keywords or phrases that you specify. For example, you can set up alerts for your client’s name, industry keywords and more. This allows you to track positive and negative mentions of your clients’ brands, as well as their competitors.